Hello.
I'm Alessa, pronounced a-lee-sa, yep, most people always get it wrong at first.
I’m a creative designer-turned-digital marketer specializing in media buying. I’ve worked in-house, freelance, and remotely on projects for leading brands, agencies, and startups. My experience spans the entire creative process—from the initial spark of an idea to sketches, creative/art direction, design, content creation, project management, copywriting, and even front-end and WordPress development. My approach is rooted in creative story-telling, problem-solving, functionality, thoughtfulness, and a dedication to creating work that endures. I’m always evolving, staying up-to-date with the latest tools, trends, and technologies to keep my work fresh and impactful. Whether you need someone to drive a project from concept to completion or bring a fresh perspective, I’m here to help. I’m passionate about what I do and committed to helping brands achieve their full potential with smart, effective design and marketing strategies.
Experience.
I spent the first decade of my career honing my skills as a creative marketing designer, working in-house and freelancing for some of the industry’s leading names. I’ve had the privilege of contributing to projects for Sotheby’s, Intrawest, Tbooth Wireless, WirelessWave, and several fashion brands, where I brought creative ideas to life and helped shape brand identities that resonate.
Most recently, I collaborated with a tech company to help build the Sephora Store metaverse, blending cutting-edge 3D technology with innovative design to create a unique digital experience. This experience has been a catalyst for my current pivot to specializing in digital marketing and media buying. I’m excited to leverage my deep marketing background to drive results in this new arena.
I’m based in Vancouver, Canada, and I’m currently available to work remotely so I can explore the world while continuing to deliver top-notch work. My passion for design and marketing, combined with a desire to embrace new challenges, fuels my journey as I continue to evolve in this dynamic field.
