From Basement Beginnings to Multi-Million Dollar Success: A Startup Fashion Brand's Journey
Art Director • Brand Development • Marketing Strategies • Email Campaigns • Social Media Graphics • Photoshoot Direction • Print Fashion Designs • Event Design • Product Design • Packaging Design
Silver Icing, Inc. began as a small startup operating from the basement of Christina’s home (aka the Boss Lady), focused on a B2B direct sales model. In just a few short years, the company expanded to a 20,000 sq. ft. warehouse. We catered to a community of Stylists, who became the driving force behind our sales. To support them, we crafted compelling marketing materials, social media content, and email campaigns to engage their customers. We also held Annual conferences for Stylists to attend to help learn and grow their business. With daily product launches, we moved at a fast pace, coordinating photoshoots and creating new campaigns constantly. Our efforts helped grow the business from zero to millions in just a few years.
